Children all around the world are consumers of businesses' products and services. Some interactions with business can benefit children. Companies have, for instance, created new technologies that enrich children's education, enhance medical care and connect families around the world. However businesses can also have a detrimental impact on children's welfare. Companies can make and sell unhealthy and unsafe goods to children, pollute the environments in which children live and play, and expose them to serious dangers in the workplace. It is very important therefore that governments take action to protect and promote children's rights in the context of business operations. The International Commission of Jurists and UNICEF have published a guide called "Obligations and actions on children's rights and business". It offers practical examples and best practice on how to protect and ensure the realisation of the rights of the child in the context of business operations.